Nearly five years after launching its first store with significant discounts, Amazon Fresh is re-engaging customers with enduring low prices. Despite receiving support from Amazon’s diverse income streams, the chain has struggled to establish itself as a primary grocery destination rather than a secondary stop. Analysts acknowledge Amazon's unique position to maintain low pricing to drive traffic, but question whether this strategy is sustainable long-term. They ponder if Amazon is ready to solidify its grocery retail concept and effectively compete with established supermarket chains.
Lidl wants people to visit the "midl" of its stores
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