CVS is updating its health and wellness product packaging, starting with 68 pain relievers, aiming for a total of nearly 3,000 items by the end of 2026. The previous packaging was deemed too clinical and challenging for consumers, prompting a complete rebranding for the first time in a decade. The new design features a simplified CVS logo, larger labels, and brighter colors, making products easier to understand. This move aligns with industry trends as retailers respond to consumer preferences, particularly during economic shifts favoring store brands.
The outgoing packaging for CVS's private-label health and wellness products looks overtly clinical, with tiny text and overwhelming information, requiring an update.
CVS is overhauling its packaging for 68 pain reliever products this month, with updated packaging for nearly 3,000 health and wellness items by 2026.
Collection
[
|
...
]