"are a primary audience for healthcare organizations. But by providing education, tips, and even casual, engaging content, healthcare organizations can help build rapport, combat medical anxiety, and encourage preventative behaviors outside of regular appointments. require regular, thorough education and communication from their healthcare employers. But additional outreach, like sharing positive patient feedback, recognizing employee achievements, and encouraging a healthy workplace can help enhance employee satisfaction and performance."
"Meeting your patients and community where they are is a critical component of healthcare communication, and today, that means being present on . But social media is also a channel for engaging, highly visual content that attracts attention. Consider things like: When it comes to reaching your audience on their smartphones , keep it short, sweet, and time-sensitive. The majority of text messages are read much more quickly than other communications, so combining "in the moment" messaging with engaging content can be a challenge."
Healthcare communication must address multiple audiences: patients, employees, and partners. Patients benefit from education, tips, and casual engaging content that builds rapport, reduces medical anxiety, and encourages preventive behaviors outside appointments. Employees require regular, thorough education and communication from employers, plus outreach that shares patient feedback, recognizes achievements, and supports workplace health to boost satisfaction and performance. Partners such as referring providers or media contacts can amplify organizational messages and enhance credibility. Content channels include email for routine updates, social media for visual engagement, and concise, time-sensitive texts for smartphone audiences. Consistency, audience-appropriateness, and channel consideration are essential.
Read at Healthcare Dive
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