"The whole thing began in March of this year, when Proven blasted a 90 second promo clip called "YOU GUYS KEEP SAYING YOU CAN EASILY BREAK OFF OUR LATCH PIN LOCK." In the video, detailed by Ars Technica, a guy in a bald cap takes a sledgehammer to the company's $130 trailer hitch lock, hollering that he will "prove a lot of you haters wrong.""
"A month after Proven issued its challenge, the YouTuber released a simple video that shows him watch a few seconds of the promo clip while kicking his feet and sipping on a juice box. Then he films himself silently rolling up to the lock and shimming it in seconds with a hunk from a can of the water brand Liquid Death."
""Just wanted to say thanks and be prepared!" Ron Lee, the owner of Proven Industries vaguely threatened after viewing McNally's lock-shimmying video. The following day, Lee personally texted McNally's wife, leading him to feel that the business owner was trying to "intimidate me and my family," the YouTuber told Ars. Proven employees soon started blasting McNally with spurious claims, while lawyers for the company began haranguing him with DMCA takedowns, arguing he had somehow violated copyright law."
Trevor McNally, a former marine turned full-time lock-picking YouTuber, demonstrated how to shim a $130 Proven trailer hitch lock within seconds using a piece from a Liquid Death can. Proven Industries earlier posted a 90-second promotional clip claiming critics could not easily break the latch pin lock, featuring a man striking the lock with a sledgehammer. Proven's owner Ron Lee allegedly sent messages to McNally's family and employees made accusations, while company lawyers issued DMCA takedowns claiming copyright violations. McNally continued releasing videos showing he could open Proven locks. Proven then filed a federal lawsuit alleging eight offenses, including copyright infringement.
Read at Futurism
Unable to calculate read time
Collection
[
|
...
]