The whole thing began in March of this year, when Proven blasted a 90 second promo clip called "YOU GUYS KEEP SAYING YOU CAN EASILY BREAK OFF OUR LATCH PIN LOCK." In the video, detailed by Ars Technica, a guy in a bald cap takes a sledgehammer to the company's $130 trailer hitch lock, hollering that he will "prove a lot of you haters wrong."
"All right, let's get this over with. Are Dan and Phil in a relationship?" Howell asked in the opening seconds of the video, to which Lester answered a firm: "Yes."
"It occurred to me that we could build a database where PRs could find blogs like ours and others. We would charge them a license to use this database. And then we noticed that YouTube was on the rise and it wasn't just bloggers, but YouTubers. And it's not just YouTubers, it's also Instagrammers. And it was becoming clear to us that this new economy was being created,"
Former Nasa engineer Mark Rober has become the latest YouTube star to get his own Netflix deal. The 45-year-old has more than 70 million subscribers on YouTube and is known for his videos about science and technology. Rober has created a new competition series for the streamer, which he is making with US talk show host Jimmy Kimmel's production company.