Thrifty ice cream, a beloved brand in Southern California known for its affordability and variety, has filed for Chapter 11 bankruptcy. Established in 1929, Thrifty became famous for its unique flavors like Rocky Road. Following its acquisition by Rite Aid in 1996, the brand's future is now uncertain as Rite Aid plans to close several locations and consider selling Thrifty's assets. This marks a significant shift for a brand that provided sweet memories for generations of families in the region, now facing a potential disappearance from the local landscape.
Thrifty ice cream, a nostalgic staple for many Southern Californians, filed for Chapter 11 bankruptcy, leading to store closures and a potential sale of the brand.
Founded in 1929 by the Borun brothers, Thrifty's legacy as an ice cream producer began in the 1940s, culminating in its significant presence through Rite Aid.
Thrifty ice cream has been a cherished part of Southern California culture, providing accessible and affordable treats to families, notably with unique flavors like Rocky Road.
With Rite Aid's impending sale of Thrifty ice cream, the iconic brand's future hangs in the balance, reflecting on the changing landscape of consumer habits.
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