Starbucks kicked off its holiday campaign on November 1 with a new cup design that invites customers to personalize it. However, the highlight is the animated ad titled 'Give Good,' which portrays diverse families enjoying the season. The campaign emphasizes that holidays hold unique meanings for everyone and encourages personal expression. A Starbucks representative described 'giving good' as small acts of kindness, and emphasized the company's commitment to embracing diversity and inclusivity during the holiday season.
The holidays mean something different to everyone. This season, the cup is just the beginning. How you make it special is up to you.
Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life - your child's teacher, a caregiver, a family friend.
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