Speculation about Subway rebranding to Subboy in Russia became popular on social media, but it originated from confusion with another café. Subway operates around 450 franchises in Russia and has continued its business amid the Ukraine conflict. The viral claim featured a humorous tweet linking the term 'sub' to BDSM, highlighting an ironic context given Russia's anti-LGBTQ+ stance. Additionally, the Russian courts have delivered 101 convictions related to the LGBT movement since January 2024, according to Human Rights Watch.
"Russian Subway is officially (almost) rebranding to SUBBOY. I have no idea who and how came up with that name. Saying 'I had a sub boy for lunch' is slowly becoming real."
"If you've clicked on this article, you probably already know that 'sub' is short for 'submissive', a BDSM term that references a person who desires to relinquish control and be directed by their partner."
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