"The goal of our campaign was to drive reach and awareness, and by partnering with Roku, we did just that. Not only did we successfully engage viewers with a unique advertising format, but we also reached a significant number of SVOD streamers - a key audience that we would not have reached on traditional TV."
"To reach SVOD users, the team decided to tap into The Roku Channel, which launched earlier this year in the UK and hosts 10,000 movie and TV titles."
"Schneider sponsored a TV Binge Brand Experience by building a microsite on the Roku Channel where streamers could access curated content across the Roku Channel."
Schneider Electric UK focused on increasing brand awareness among hard-to-reach SVOD streamers by partnering with Roku. The campaign aimed to engage viewers through a unique advertising format. By sponsoring a TV Binge Brand Experience on The Roku Channel, Schneider created a microsite featuring curated content and prominent brand messaging. This approach allowed Schneider to connect with audiences who typically do not see traditional ads, ensuring a significant reach among SVOD users and optimizing viewer experience with 100% ad ownership during the shows.
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