"Attracting great talent starts with getting your brand in front of the right people. But as advertising costs climb, many companies are looking for smarter, more affordable ways to stay visible. For those willing to think beyond digital, offline channels can build brand trust and credibility-often at a lower cost than digital ads. To that end, Forbes Human Resources Council members share which traditional tactics are still worth the investment and how HR leaders can use them to strengthen brand awareness."
"Talent acquisition has always been a brand marketing exercise. The outdated notion of the transactional job posting is something most organizations need to retire. The talent of today must be engaged the same way that an influencer attracts followers. You must give them a reason to be interested. Recruit your social media team and turn the page on the classic job posting tools. - Jason Elkin, EQUALS TRUE"
Attracting top talent requires putting the employer brand in front of the right audiences using cost-effective channels. Offline tactics such as community sponsorships, local events and professional associations build credibility and trust where digital ads can fall short. Influencer-style recruiting treats candidates like audiences, using authentic employee stories and social engagement instead of transactional job posts. Interactive experiences—pop-ups, community activations and QR/AR-enhanced print—create deeper engagement and turn touchpoints into storytelling opportunities. Industry meetups and targeted events foster relationship-building and networked hiring. When budgets tighten, creativity and employee-led advocacy maximize visibility and strengthen employer brand awareness.
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