"Over the last decade, I've watched MOps teams add more and more tools to their stack, yet somehow the work never gets easier. The requests still pile up. Priorities still shift daily. Stakeholders still bypass the process. And the team still feels like it's drowning. Here's what I've learned: the difference between a struggling MOps team and a high-performing one has almost nothing to do with technology. I've seen teams with Salesforce, Marketo and a six-figure tech stack that can barely keep up with demand."
"The real difference comes down to five operational capabilities that the best teams have quietly mastered. Think of these as a maturity model for marketing operations - a way to assess where you are today and chart a realistic path forward. In practice, most teams are still operating at the earliest stages of this maturity curve, which explains why so many of us feel stuck. Here's how high performers do things differently."
Many MOps teams accumulate tools without reducing workload or chaos; requests keep piling up, priorities shift, stakeholders bypass processes, and teams feel overwhelmed. The decisive factor for high performance is mastery of five operational capabilities rather than technology investment. A maturity-model mindset helps teams assess current capability and create a realistic improvement path. Most teams remain at early maturity stages, causing persistent operational friction. High-performing teams implement structured prioritization frameworks, such as weighted scoring, to evaluate incoming requests against clear criteria and reduce reactive firefighting.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]