"The events have become a significant and rapidly growing portion of my income. It's transformed my business from being solely dependent on brand deals to having a diversified and much more stable income model."
"Creators have professional skills that brands desperately want, which is why we're seeing more and more of them packaging those skills as services."
The creator economy has evolved, with influencers now becoming multi-hyphenate entrepreneurs. Brand deals are still relevant but not the sole income source. Creators are diversifying to mitigate risks associated with brand partnerships. In-person events are gaining popularity as they foster community and provide creators with control. Digital services are also emerging as creators leverage their professional skills to meet brand needs. This shift is leading to more stable income models for creators.
Read at Forbes
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