"I've always been an entrepreneur, a quiet entrepreneur, and so that was a piece of it. Quite transparently, I got a nudge and a push, and instead of really fighting it, I took the time to say, what is next for me now, and what are the key relationships that I have that can really propel me forward? I didn't rush into the process, but thankfully, within three months, I was able to start my firm and really bring on key clients that I was really proud about, but also a lot of it was prayer, too."
"You have to find the right people, and sometimes that begins with you. You have to be in the right mindset, you have to have a joyous spirit. I'm not trying to prove anything to anybody but myself. At this level, you know the type of expertise that you need, and so you don't want to bring along friends and people that you're helping out. You want to make sure that they're going to contribute in a thoughtful way, and that you've got a space to not just keep them for one project, but long term."
Alexis Kerr left her corporate position as VP at Hallmark Mahogany to establish Shining Diamond Media Group, a multicultural brand strategy agency. Her transition was deliberate and calculated, driven by her entrepreneurial nature rather than necessity. Within three months of starting her firm, she secured notable clients including the T.D. Jakes Foundation and Consumers Energy. Kerr emphasizes that building a profitable agency requires finding the right people, maintaining the correct mindset, and cultivating a joyous spirit. She prioritizes hiring talented individuals she has previously worked with rather than bringing on friends or people requiring assistance. Long-term team stability and thoughtful contribution matter more than short-term project needs.
Read at Rolling Out
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