"Consumer electronics companies are engineering-led, focusing on performance and technical capability. However, product marketing often defaults to specifications, making communication repetitive and forgettable."
"While consumer electronics are more inventive than ever, the excitement of shopping has faded. Brands explain what their technology does but rarely convey why it matters."
"The price of TVs has drastically decreased, with a 27-inch color TV in 1990 costing around 30% of an average U.S. monthly salary, compared to just 6% today."
The Sony Walkman was a cherished possession that symbolized the excitement of music consumption in the past. Despite the continuous innovation in consumer electronics, such as AI assistants and smart devices, the thrill of shopping has diminished. Brands prioritize technical specifications over meaningful narratives, leading to forgettable marketing. Products like TVs have become cheaper and better, but the lack of differentiation and storytelling has made them less exciting as purchases. The retail experience has changed, leaving consumers questioning where the excitement has gone.
Read at Fast Company
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