#brand-marketing
#brand-marketing

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.

Marketing tech

SF LGBT

fromAol

How Major Brands Profit from Pride Merchandise

Brands capitalize on Pride Month through themed merchandise and marketing strategies.

fromInc

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.

fromThehustle

Ready your inbox: The brands are coming to Substack

Brands are increasingly adopting Substack newsletters to engage customers, especially targeting Gen Z.

fromwww.90min.com

Pepsi have reimagined some of their most famous-ever adverts for their new 'Refresh the Game' campaign

The players in this campaign have played a pivotal role in getting women's football to where it is today.

Soccer (FIFA)

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.

fromEMARKETER

6 months ago

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.

Careful balancing of trend engagement and brand voice is crucial for authenticity.

fromVogue Business

Marketing tech

Is the era of digital brand-building over?

fromMarTech

Marketing tech

Crumbl's legal trouble shows the risks of shortcut marketing | MarTech

fromVariety

Social media marketing

Gaming Holds the Key to Brands Trying to Reach Gen Alpha

fromForbes

7 months ago

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.

fromEMARKETER

6 months ago

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.

Careful balancing of trend engagement and brand voice is crucial for authenticity.

fromVogue Business

Marketing tech

Is the era of digital brand-building over?

fromMarTech

Marketing tech

Crumbl's legal trouble shows the risks of shortcut marketing | MarTech

fromVariety

Social media marketing

Gaming Holds the Key to Brands Trying to Reach Gen Alpha

more#social-media

fromWWD

Vita Coco Taps Brenda Song and Limited Too for Nostalgia Mall Experience in NYC

"Our Treats flavors were inspired by childhood memories and the joy of permissible indulgences... the Nostalgia Mall allows us to bring that sense of nostalgia to life in a fun, highly creative, experiential way."

Fashion & style

fromPR Daily

fromHarvard Business Review

How PR pros can turn data into stories that stick - PR Daily

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.

Marketing tech

Fashion & style

How to Get Celebrity Investors to Back Your Business

Celebrity endorsements can rapidly elevate brand recognition and sales.

Influencers' trust and visibility are crucial in a competitive media landscape.

Fashion & style

fromWWD

Beauty Brands Accelerate Their Formula 1 Drive

F1's growing female audience and diverse demographics are attracting beauty brands for partnerships and marketing campaigns.

Portland food

fromTasting Table

3 months ago

The Fast Food Chain Selling A $30 Box Of Plastic Forks - Tasting Table

Chipotle celebrates National Fork Day by releasing an 'Extra Fork Collection' with 53 forks and two entrée cards for $30.

fromTasting Table

3 months ago

Here's Where Saratoga's Viral Blue-Bottle Water Actually Comes From - Tasting Table

The blue Saratoga water bottles are not only a visual standout but have gained popularity on social media, specifically with influencers showcasing their morning routines.

Food & drink

Social media marketing

fromDigiday

3 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.

fromThe Drum

LinkedIn marketing boss Zara Easton on creating authentic connections with its audiences

Zara Easton's career reflects a non-linear journey in brand marketing, highlighting adaptability and learning in various industries.

fromMarTech

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.

Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.

fromwww.marketingdive.com

Papa Johns invites pizza fans to Meet the Makers' for TV, social ads

Papa John's launched 'Meet the Makers', a new platform highlighting team members and ingredient quality through engaging video content.

The campaign aligns with the brand's 'Better Ingredients, Better Pizza' slogan, marking a strategic shift under new CMO Jenna Bromberg.

fromSkift

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Natalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.

fromFast Company

Ben Affleck and Matt Damon's ad business is proving that it was never just an A-list vanity project

Artists Equity successfully combines Hollywood talent with brand marketing through major campaigns.

Ben Affleck and Matt Damon are leveraging their star power in advertising.

Social media marketing

fromAdweek

5 months ago

Inside Barry's Community-First Approach and How It Organically Forms Brand Partnerships

Barry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.

fromMarketing Dive

5 months ago

Creators can be a full-funnel marketing tactic, Snap study finds

Creator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.