#brand-marketing

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SF LGBT
fromAol
2 days ago

How Major Brands Profit from Pride Merchandise

Brands capitalize on Pride Month through themed merchandise and marketing strategies.
Marketing tech
fromInc
5 days ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromThehustle
1 week ago

Ready your inbox: The brands are coming to Substack

Brands are increasingly adopting Substack newsletters to engage customers, especially targeting Gen Z.
fromwww.90min.com
2 weeks ago

Pepsi have reimagined some of their most famous-ever adverts for their new 'Refresh the Game' campaign

The players in this campaign have played a pivotal role in getting women's football to where it is today.
Soccer (FIFA)
#advertising
Marketing tech
fromThe Drum
3 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
SF real estate
fromSFGATE
3 months ago

30-Second Super Bowl Ads Cost Upward of $8 Million Each-Here Are the Stunning NFL-Themed Homes You Can Buy for That Same Price

The Super Bowl draws global attention, with ad spots costing up to $8 million, highlighting fierce competition among brands.
Marketing tech
fromThe Drum
3 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
SF real estate
fromSFGATE
3 months ago

30-Second Super Bowl Ads Cost Upward of $8 Million Each-Here Are the Stunning NFL-Themed Homes You Can Buy for That Same Price

The Super Bowl draws global attention, with ad spots costing up to $8 million, highlighting fierce competition among brands.
more#advertising
#social-media
Marketing
fromForbes
6 months ago

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Marketing
fromEMARKETER
5 months ago

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.
Careful balancing of trend engagement and brand voice is crucial for authenticity.
Marketing
fromForbes
6 months ago

Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing

Spotify Wrapped is a pivotal cultural moment showcasing brands' agility in reactive marketing, with success tied to genuine engagement and understanding of the audience.
Marketing
fromEMARKETER
5 months ago

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.
Careful balancing of trend engagement and brand voice is crucial for authenticity.
more#social-media
fromWWD
3 weeks ago

Vita Coco Taps Brenda Song and Limited Too for Nostalgia Mall Experience in NYC

"Our Treats flavors were inspired by childhood memories and the joy of permissible indulgences... the Nostalgia Mall allows us to bring that sense of nostalgia to life in a fun, highly creative, experiential way."
Fashion & style
fromPR Daily
1 month ago

How PR pros can turn data into stories that stick - PR Daily

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.
Marketing tech
Fashion & style
fromWWD
1 month ago

Beauty Brands Accelerate Their Formula 1 Drive

F1's growing female audience and diverse demographics are attracting beauty brands for partnerships and marketing campaigns.
Portland food
fromTasting Table
2 months ago

The Fast Food Chain Selling A $30 Box Of Plastic Forks - Tasting Table

Chipotle celebrates National Fork Day by releasing an 'Extra Fork Collection' with 53 forks and two entrée cards for $30.
fromTasting Table
2 months ago

Here's Where Saratoga's Viral Blue-Bottle Water Actually Comes From - Tasting Table

The blue Saratoga water bottles are not only a visual standout but have gained popularity on social media, specifically with influencers showcasing their morning routines.
Food & drink
Social media marketing
fromDigiday
2 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
Marketing tech
fromThe Drum
2 months ago

LinkedIn marketing boss Zara Easton on creating authentic connections with its audiences

Zara Easton's career reflects a non-linear journey in brand marketing, highlighting adaptability and learning in various industries.
Marketing tech
fromMarTech
2 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromwww.marketingdive.com
3 months ago

Papa Johns invites pizza fans to Meet the Makers' for TV, social ads

Papa John's launched 'Meet the Makers', a new platform highlighting team members and ingredient quality through engaging video content.
The campaign aligns with the brand's 'Better Ingredients, Better Pizza' slogan, marking a strategic shift under new CMO Jenna Bromberg.
Marketing tech
fromSkift
3 months ago

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Natalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.
Marketing tech
fromFast Company
3 months ago

Ben Affleck and Matt Damon's ad business is proving that it was never just an A-list vanity project

Artists Equity successfully combines Hollywood talent with brand marketing through major campaigns.
Ben Affleck and Matt Damon are leveraging their star power in advertising.
Social media marketing
fromAdweek
3 months ago

Inside Barry's Community-First Approach and How It Organically Forms Brand Partnerships

Barry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.
Marketing
fromMarketing Dive
4 months ago

Creators can be a full-funnel marketing tactic, Snap study finds

Creator partnerships on Snapchat enhance brand awareness and purchase intent, presenting it as a competitive alternative to TikTok.
Marketing
fromAdweek
7 months ago

Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek

Mediaweek brings industry leaders together to navigate dynamic media strategies and drive brand growth.
fromwww.fourfourtwo.com
9 months ago

I can honestly say that I have never worn anything like it before' The most comfortable football boots money can buy aren't by any of the so-called big brands

Despite offering high-quality boots, Mizuno remains overshadowed by larger brands like Nike and Adidas, largely due to their minimal marketing efforts in Europe.
Marketing
fromAdExchanger
9 months ago

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.
Marketing
fromFast Company
9 months ago

How private equity's obsession with this one marketing metric stunts brand growth

"While certainly compelling (and an important signal to be sure), ROAS comes with some serious drawbacks."
Marketing
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