![HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/state-of-newsletters-1-20251030-4170182.webp)
"The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of automated platforms, personalization strategies, and monetization models. To help break down the latest trends, we surveyed 400+ newsletter professionals to understand exactly how today's creators are growing subscribers, generating revenue, and preparing for an AI-driven future. Here's what you need to know from HubSpot's 2025 State of Newsletters Report."
"AI is changing the game: 28% of creators are using AI for brainstorming and 25% for content creation, with early adopters saving one to three hours per week. LinkedIn and Facebook lead distribution: 52% and 50% of creators, respectively, use these platforms to share newsletter content, outpacing traditional email (42%). Personality influences performance: Newsletters featuring personal opinions and hot takes generate the highest open rates, click rates, and conversion rates."
"Word of mouth is driving new subs: 42% rank direct recommendations from current subscribers as the most effective growth strategy. Personalization pays off (literally): 7% of respondents who don't use any personalization based on subscriber demographics are among those bringing in lower revenue. Revenue growth is real but vulnerable: 25% saw substantial profit growth last year, yet 55% believe earning newsletter revenue will become significantly harder by 2030."
Newsletters have transformed into complex ecosystems that use automated platforms, personalization, and varied monetization models. Creators increasingly adopt AI: 28% use it for brainstorming and 25% for content creation, saving early adopters one to three hours weekly. Distribution now often occurs on social platforms, with 52% using LinkedIn and 50% using Facebook, surpassing traditional email sharing at 42%. Personal voice and hot takes boost engagement metrics. Word-of-mouth referrals drive subscriber acquisition for 42% of creators. Lack of demographic personalization correlates with lower revenue for some. Although 25% experienced substantial profit growth recently, 55% expect monetization to become harder by 2030.
Read at Hubspot
Unable to calculate read time
Collection
[
|
...
]