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3 days agoCluely's Roy Lee on the rage-bait strategy for startup marketing | TechCrunch
Cluely's AI assistant grew famous this April with a viral claim that its undetectable windows could "help you cheat on anything" - a claim that was quickly disproven when a string of proctoring services showed they could, in fact, detect use of the AI assistant. But in a matter of months, the company had raised $15 million from Andreessen Horowitz, becoming one of the most visible products in the crowded AI assistant space.
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