"Either way, this week we are talking about Reform MP Sarah Pochin's turn in a TalkTV phone-in, where she responded to a caller's gambit on advertising demographics. Declaring the caller was absolutely right, Pochin explained that it drives me mad when I see adverts full of black people, full of Asian people. Mad? Listen, she said. Contrary to initial positive assessments of Sarah's talents when she was elected, she is starting to come across as an armchair short of a three-piece suite."
"But on reflection, I think the mad she is talking about is the angry kind. The kind where if you see another non-white face in a 15-second spot for a product you don't need and are under precisely zero obligation to buy, you will literally lose your mind. Even so, of all the things to wet your pants about, you'd think what happens in the gaps in linear TV when people go to the kitchen or the loo"
Political and economic concerns such as an upcoming budget and looming global financial risks dwarf disputes over the ethnicity of people in sofa adverts. Reform MP Sarah Pochin told a TalkTV phone-in that it "drives me mad when I see adverts full of black people, full of Asian people." The anger described reflects hostility to non-white faces in brief commercials for optional consumer goods. Obsession with advertising demographics appears trivial compared with broader crises. Consumer choice allows people to ignore products they do not want. Public servants focusing on such matters risk misplacing priorities.
Read at www.theguardian.com
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