Black professionals constitute nearly 14% of the U.S. population but represent only about 7% of the marketing and advertising workforce and just 5% of leadership roles. Black-led agencies are emerging, combining creativity with cultural understanding to effectively engage audiences. They showcase innovation through campaigns that include viral marketing and rebranding. Notable agencies include BEMA, which uses AI to assist Black-owned businesses, Dawn & Co., focusing on storytelling strategies, and Agency 54, with roots in civil rights and inclusive advertising.
Black professionals represent 7% of the marketing and advertising workforce and 5% in leadership roles, highlighting a significant disparity despite making up nearly 14% of the U.S. population.
Black-owned digital agencies like BEMA utilize AI to create tailored marketing campaigns, establishing visibility and increasing engagement for Black-owned businesses through a comprehensive 7-phase marketing system.
Dawn & Co. merges creative storytelling with brand strategy to help mission-driven businesses craft narratives that connect deeply with their target audiences and instill a strong brand presence.
Agency 54 has a legacy of creating culturally resonant campaigns since the 1950s, exemplified in their work with Coca-Cola, thus continuing the tradition of inclusive advertising.
#black-owned-agencies #diversity-in-marketing #cultural-representation #creative-strategy #advertising-industry
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