How prominent brands manage different customer segments as they grow
"Brands face a challenge as they grow and attract diverse customer segments with differing desires, leading to potential conflicts about brand identity and purpose."
Powerhouse Black-Owned Digital Marketing Agencies Changing the Game - Blavity
Black professionals represent 7% of the marketing and advertising workforce and 5% in leadership roles, highlighting a significant disparity despite making up nearly 14% of the U.S. population.