"The survey showed that shopping will be across most channels, with consumers moving between online and in-store experiences, indicating a shift in shopping behavior."
"Quality is the most important factor for 81 percent of respondents when choosing a brand or product, followed by price at 70 percent and brand reputation at 45 percent."
"Despite quality influencing shopping intentions, price is the factor that triggers action: 59 percent say an item going on an early sale would sometimes and often motivate them to buy."
"Optimove suggests that brands should approach summer as a high-intent season that rewards strong positioning, brand differentiation and clear value communication."
A survey indicates that 52% of consumers plan to increase their summer spending, particularly on clothing, swimwear, beauty products, and outdoor gear. Shopping will occur across online and in-store channels. Quality is crucial for 81% of shoppers, while price influences purchasing decisions significantly. Early sales motivate 59% of consumers to buy. Brands must focus on strong positioning and clear value communication to succeed this summer, as better prices drive consumers to explore new merchants and brands.
Read at WWD
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