"But pushing back against the Trump administration will be a different challenge altogether. Last month, President Trump and HHS Secretary Robert F. Kennedy Jr. claimed that Tylenol use during pregnancy is linked to autism. However, medical consensus holds that the over-the-counter medication is safe to use as directed during pregnancy and by children. Nevertheless, on Tuesday, Texas Attorney General Ken Paxton filed a lawsuit accusing Tylenol of falsely advertising its product's safety."
"Countering Trump's messaging and the sway he has over his political base will be a tall task. Last week, Trump threatened Canada with new tariffs after it ran an ad against his trade policy, and he's frequently criticized marketing he sees as not aligned with his political agenda . So if Kenvue pushes back using an ad campaign, it's likely in for a fight."
Kenvue faces accusations linking Tylenol use during pregnancy to autism after statements by President Trump and HHS Secretary Robert F. Kennedy Jr. Medical consensus maintains that the over-the-counter medication is safe when used as directed during pregnancy and for children. Texas Attorney General Ken Paxton filed a lawsuit alleging false advertising of product safety. Countering presidential messaging and its influence over a political base poses a major communications challenge. Any advertising response from Kenvue could provoke political pushback, as the president has targeted marketing and even threatened trade actions over critical ads. Kenvue is simultaneously searching for a new ad agency to manage a $1.6 billion marketing budget.
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