Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.
Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trust and disrupt your operations. Burying negative search results can be complex, time-consuming and cost a fortune that in the long run will negatively affect the financials of your company or your career.
Camille Vasquez, known for her pivotal role in Johnny Depp's defamation trial, has left Brown Rudnick for Sheppard Mullin, enhancing the firm's brand reputation capabilities.