"When it comes to PR disasters and brand blunders, it can be easy to forget there's a person behind the post. Brands and social media managers alike will inevitably make mistakes. From poorly timed tweets, to questionable GIFs and insensitive comments - these mishaps come in many different forms, in any type of industry and in companies of any size. In today's 'cancel culture' climate it can be difficult to weather the storm of a social media disaster."
"Take a deep breath. Apologize swiftly and sincerely. Don't argue with those who call you out on social. That only makes it worse. You're human. It's okay.- Tom Basgil (@TomBasgil) December 3, 2020 There was a time when it "wasn't cool" to use the delet button, like tweets were set in stone. I say just smash that delete button and move on. If someone took a screenshot, assess the severity, but most times it won't be a massive deal- Kat Lap (@StratKatka) December 3, 2020"
Social media mistakes are inevitable and occur across industries and company sizes. Responding promptly and owning errors prevents escalation and preserves authenticity. Apologize swiftly and sincerely, avoid arguing, and use appropriate humor only when genuine. Deleting problematic posts can be acceptable when harm is limited, but assess screenshots and severity before deciding. Remember that social accounts amplify mistakes and that humanizing responses can turn mishaps into learning opportunities. Lean on colleagues for support, practice calm, and prioritize genuine connection over perfection. Typos rarely 'go viral' without wider context.
Read at The Drum
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