"Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 million people daily, processing more than 2 billion queries. OpenAI has released more than 20 updates to expand its capabilities, transforming ChatGPT into a dynamic platform that generates articles, code, images, videos and more."
"What began as a chat interface is now an everyday research companion for audiences making decisions, comparing products and evaluating brands. Its meteoric rise shows how user research journeys have fundamentally changed - and why brands must evolve to stay visible. In a search environment shaped by AI, traditional strategies for visibility and success are no longer enough."
"Recent research shows that 77% of users leverage ChatGPT as a search engine and 30% trust it over other search engines, including Google. ChatGPT directs much of the information that consumers, employees, shareholders and more are learning, including narratives about your brand. This means brands that don't extend their marketing focus to encompass AI tools risk being defined by ChatGPT and other AI search tools, instead of directing the narrative themselves."
"This presents a narrative control challenge. Since ChatGPT pulls from readily available live web content, brands with a weak digital footprint are excluded from the chance to inform responses. Competitors, negative media coverage, outdated sources, misinformation and user reviews fill any narrative gaps that the brand abdicates. Without strong narrative ownership, brands quickly become susceptible to misinformation, misrepresentations and out-of-control crises."
ChatGPT launched in November 2022 and rapidly reached 100 million users within two months, now engaging over 190 million people daily and processing more than 2 billion queries. OpenAI has released over 20 updates that expanded capabilities to generate articles, code, images, videos and more. ChatGPT now functions as a research companion for decision-making, product comparison and brand evaluation. Seventy-seven percent of users leverage ChatGPT as a search engine and 30% trust it over other search engines. ChatGPT sources live web content, so brands with weak digital footprints risk exclusion from responses, misinformation and reputational crises.
Read at MarTech
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