"According to Internationalist Intelligence, 92 percent of marketers describe consumers 50+ as financially stable. Adults over 50 account for roughly half of all consumer spending in the U.S."
"Seven out of ten 50+ consumers are more active than their parents were at the same age, and around 85 percent don't feel constrained by societal expectations of their age."
"The top three spending categories among 50+ were travel, financial services and home improvement, indicating their willingness to spend on experiences and services."
"89 percent of older consumers conduct thorough research before making purchases, highlighting their informed approach to spending."
Consumers aged 50 and older are financially stable and account for about half of all consumer spending in the U.S. Despite their economic power, only 17% of companies have a dedicated strategy for this demographic. Today's 50+ audience, primarily Gen X and active Boomers, is more active and tech-savvy than previous generations. They are open to spending on travel, financial services, and home improvement, and they conduct thorough research before making purchases.
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