fromFortune
1 day agoThree Asias, three different playbooks: How PepsiCo's Anne Tse views the world's fastest-growing snack market | Fortune
"We had to pivot," Tse told Fortune, "by grouping our markets not by their 'market development' stage, but by their 'COVID development' stage." In just 12 hours, her team abandoned the traditional model that grouped Chinese cities by the maturity of their consumer markets instead mapped operations around the pandemic: which provinces were entering lockdown, at peak restrictions, or reopening.
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