"The advertising industry has evolved considerably since its 1960s golden age immortalized on the TV show "Mad Men." Transported through time, a real-life version of fictional ad man Don Draper would have trouble making sense of voice search optimization, paid social media influencers or any of the digital advertising techniques that send micro-targeted content to potential customers on their smartphones and computers."
"The New Orleans-based startup, founded four years ago by tech veteran Justin Wohlstadter, closed a $10 million venture capital-backed fundraising round earlier this fall on the strength of its primary offering: an artificial intelligence-powered virtual research assistant designed to collect gobs of data online and use it to make good business decisions. An upgraded version of the tool launched this month and is slowly being rolled out."
Digital advertising now captures nearly 73% of global ad spending and exceeded $1 trillion last year as budgets shift away from traditional media. Agencies and brands face abundant distribution options and intensifying competition for consumer attention across digital channels. Waldo, a four-year-old New Orleans startup led by Justin Wohlstadter, secured $10 million to scale an AI-powered virtual research assistant that collects large volumes of online data and turns them into actionable business decisions. An upgraded tool is launching and being rolled out to major agencies and Fortune 500 clients. The company operates with a small New Orleans team and additional global staff.
Read at NOLA.com
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