""With GO's new self-service capabilities, we're opening our platform to a broader set of advertisers," said Todd Parsons, chief product officer and president of performance media, Criteo, adding that the offering marks the company's first full self-service product."
""From a full-funnel standpoint, the product is very simple; you have three outcome-based tactics that are supported," Parsons told Digiday. "That is, get your brand discovered for the first time... customer acquisition is something we've done well here for a long time... the third is conversion-based marketing.""
"Rather than requiring traders to plan and optimize campaigns channel-by-channel, the system dynamically reallocates budgets based on where it predicts outcomes - namely conversions - will be strongest."
Criteo has introduced full self-service capabilities for its GO platform, enabling small and mid-sized advertisers to easily launch cross-channel campaigns. Advertisers can onboard in as few as five clicks, with the platform automatically managing spend across various inventory types. The GO platform utilizes AI to simplify campaign management, ingesting advertiser data to optimize bidding and placement in real time. This offering represents Criteo's first full self-service product, aimed at enhancing brand discovery, customer acquisition, and conversion-based marketing.
Read at Digiday
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