"Partnering with adWMG has reaffirmed our continuous efforts to bring relevant advertisers to our publishers, driving suitability and value."
"The partnership with Venatus is exciting because it not only combines both the supply and demand sides of the eco-system, but more importantly, combines premium game developers with targeted and engaged gaming audiences. Marking a step towards a more connected and immersive advertising experience. When gaming meets gaming, it can only equal success!"
adWMG and Venatus announced a strategic partnership combining adWMG's user-acquisition and performance marketing expertise with Venatus' premium gaming inventory across console, PC, and mobile. The collaboration connects programmatic demand with high-quality gaming supply to enable advertisers to reach gamers via immersive, brand-safe, and contextually relevant formats. Advertisers gain access to exclusive inventory including in-game, around-the-game, and away-from-the-game placements supported by advanced targeting and measurement capabilities. The partnership enables cross-platform campaigns that drive engagement and measurable performance by combining data-driven user growth with a network of trusted gaming publishers. Both companies aim to elevate the global gaming ad ecosystem through smarter monetisation solutions.
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