#programmatic

#programmatic

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE's ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners. In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is nowexpanding its data centres in Singapore

This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly through immersiion, iion's proprietary media buying tool, or via programmatic deals on their preferred DSP. Arkadium, a leading casual gaming publisher with over two decades in the industry, brings impressive scale and engagement to the partnership, with 1.2 million average daily active users spending 45 minutes per session across a portfolio of 300+ popular casual games including Word Wipe, Mahjongg, Spider Solitaire, and Block Champ.

Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid.

Its impact is most visible in media buying and optimisation, particularly on social channels. While the way AI makes decisions is game-changing, it is also where things start to get unclear. We are handing over a lot of control to the algorithms, yet there is still a major lack of transparency. She believes understanding what signals AI prioritises - and what biases it carries - will become one of the industry's most urgent conversations.