#media-quality tag

#programmatic-advertising

3 weeks ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

1 month ago

Marketing tech

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

9 months ago

Marketing

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

1 month ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

more#programmatic-advertising

9 months ago

Marketing

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

2 months ago

From Avoiding Bad Ads To Demanding ROI | AdExchanger

We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.

Marketing tech

3 months ago

Gamera Raises $1.6 Million To Protect The Open Web's Media Quality | AdExchanger

Gamera provides publishers code-on-page media-quality measurement, direct sales support, and a chatbot analytics dashboard to help monetize high-quality open-web inventory and curate PMPs.

#digital-advertising

3 months ago

Marketing tech

IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

fromHackernoon

1 year ago

Marketing tech

Digital Advertising in 2025 is a Pyramid Scheme | HackerNoon

3 months ago

Marketing tech

IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

fromHackernoon

1 year ago

Marketing tech

Digital Advertising in 2025 is a Pyramid Scheme | HackerNoon

more#digital-advertising

6 months ago

Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors

Peter has a remarkable track record of building advertising businesses that transform how media is valued and measured,

Media industry

6 months ago

Why Media Quality Should Be The Center Of Attention | AdExchanger

Ad tech's privacy harms stem from lacking shared standards for measuring media quality, driving invasive user tracking and outcome-chasing instead of attention-based metrics.

Digital life

9 months ago

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.

10 months ago

DoubleVerify Launches DV Authentic AdVantage

DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.

Mobile UX

fromGSMArena.com

10 months ago

WhatsApp's auto-download quality feature is now available for beta users on Android

WhatsApp users can now select the auto-download quality of photos and videos, offering standard and HD options.