#tv-advertising

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#nielsen
Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
fromDigiday
1 month ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

fromDigiday
1 week ago
Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

Marketing tech
fromAdExchanger
9 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
fromDigiday
1 month ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

fromDigiday
1 week ago
Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

more#nielsen
#market-trends
fromDigiday
1 month ago
Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

fromDigiday
2 weeks ago
Television

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

fromDigiday
1 month ago
Media industry

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

fromDigiday
2 weeks ago
Television

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

more#market-trends
fromwww.exchangewire.com
1 month ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
Marketing tech
fromExchangewire
2 months ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
Marketing tech
fromExchangewire
2 months ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
Marketing tech
fromBusiness Insider
4 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
fromDigiday
7 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
#streaming-media
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