#tv-advertising

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Media industry
fromDigiday
3 days ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Ad spending remains robust despite economic challenges, with digital channels leading growth.
U.S. ad spending is forecasted to grow 6% this year, up from 3.6%.
TV advertising faces challenges with revenue share declining.
Marketing tech
fromExchangewire
2 weeks ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
Marketing tech
fromExchangewire
1 month ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Media industry
fromDigiday
1 month ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
Marketing tech
fromBusiness Insider
3 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
fromDigiday
5 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
#streaming-media
more#streaming-media
#nielsen
Marketing tech
fromAdExchanger
8 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Marketing tech
fromAdExchanger
8 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
more#nielsen
fromAdExchanger
10 months ago

Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchanger

A web of national and state laws limit pharma brands' access to patient data, leading to issues in targeting. Blockgraph aims to improve TV ad measurement for pharma while complying with regulations and consumer comfort.
Marketing tech
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