"“Conversation is becoming the most valuable real estate in advertising,” Ajit Mohan, Snap's chief business officer, said in a blog post. “AI is accelerating that shift, turning chat into the place where people discover products, ask questions and make decisions in real time. The real opportunity isn't just putting ads into those environments, it's designing formats that feel native to how people already talk.”"
"Snap Inc. is letting its nearly 950 million users chat directly with brands' AI agents with the launch of AI Sponsored Snaps. The initiative enables direct interaction between users and brand AI agents inside Snapchat, positioning chat as a key environment for product discovery and decision-making."
"Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That's why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, professional financial guidance, precious metals, and even self-directed retirement accounts."
Snap Inc. is launching AI Sponsored Snaps, enabling nearly 950 million users to chat directly with brands’ AI agents. The initiative positions conversation as valuable advertising real estate. AI is described as accelerating the shift by turning chat into a place where people discover products, ask questions, and make decisions in real time. The focus is on designing ad formats that feel native to how people already talk, rather than simply inserting ads into existing environments. The launch reflects a broader approach to resilience by emphasizing diversification across multiple opportunities and asset types to manage risk and support long-term wealth creation.
Read at Benzinga
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