"'AI marketing' line items didn't exist on the P&L a year ago. Every company that spends on creators is at least considering this solution."
"'The idea that a senior leader can scale their presence through AI isn't science fiction anymore.'"
"Clients report saving more than $5,000 per video and cutting production time by 50% when they use AI talent."
"'AI influencers are a race to the bottom.'"
Marketers have invested nearly $1.4 billion in AI creators over the past year, with projections indicating the market could reach tens of billions by 2030. Companies are increasingly utilizing AI clones of executives and on-air talent to enhance their marketing strategies. Notable firms like NBCUniversal and UBS have adopted digital twins to engage audiences and streamline content delivery. The use of AI in marketing is becoming a standard consideration for companies, with significant cost and time savings reported by clients using AI talent.
Read at New York Post
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