"Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. With the integration of Amazon MX Player's expansive original slate and audience scale, our collective offering is bigger and stronger than ever - making Prime Video the one-stop destination for quality entertainment, for every customer in the country."
"Amazon MX Player has built remarkable engagement through a diverse library, and bringing it together with Prime Video's iconic stories means we can keep serving our customers with the largest selection of exclusive and original content from India and around the world."
Amazon MX Player is being integrated into Prime Video, consolidating India's streaming offerings under a single platform. The integration will complete within months and will offer subscription, ad-supported, transactional, and add-on subscription options simultaneously. Prime members can choose between ad-supported or ad-free viewing, while non-subscribers access a wider free library with upgrade options. MX Player, created in 2024 from acquired legacy assets combined with Amazon miniTV, built substantial user engagement through locally-rooted originals, reality formats, microdramas, dubbed international content, and advanced ad technology. The unified platform aims to provide the largest selection of exclusive and original content from India and globally, positioning Prime Video as the primary entertainment destination.
#streaming-consolidation #prime-video-integration #india-entertainment-market #subscription-tiers #ad-supported-streaming
Read at Variety
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