"SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, one of the world's leading omnichannel supply-side platforms, and Butler/Till, the leading independent, women-led, employee-owned marketing agency. The partnership streamlined execution by pre-selecting high-quality inventory before it reached the DSP. A leading health and wellness brand with more than 1,000 locations nationwide needed to improve media efficiency in 18 high-priority US markets,"
"57% lower CPA (Media): Across the 18 markets, post-SWYM CPA was 57% lower - with results improving over time as the system learned from live feedback. 20% lower CPC: Click performance improved as well, with CPCs 20% lower than non-SWYM media. Less manual optimisation: Upstream curation meant fewer wasted impressions and less need for reactive adjustments. SWYM's approach used real-time feedback, continuously incorporating buy-side performance and audience data to refine supply path selection in near real-time in each of the 18 target markets."
SWYM.AI introduced an upstream decisioning layer that shapes supply and dynamically evaluates inventory before bids, pre-selecting high-quality inventory prior to DSP delivery. Butler/Till partnered with SWYM.ai and OpenX to target 18 high-priority U.S. markets for a national health and wellness brand with over 1,000 locations. The system continuously ingested real-time buy-side performance and audience data to refine supply-path selection in near real time. OpenXSelect™ intelligent deals and OpenX quality controls enabled transparent, high-quality inventory activation downstream. Outcomes included a 57% reduction in CPA, 20% lower CPC, and reduced need for manual optimization.
#ai-media-decisioning #programmatic-advertising #supply-path-optimization #inventory-curation #cpa-reduction
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