China: AI rewrites the rules for digital advertising in China | Flipboard
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China: AI rewrites the rules for digital advertising in China | Flipboard
"In China, AI is revolutionizing digital advertising by automating content creation with unparalleled efficiency."
"From ad scripting to visuals, AI-powered generative tools can now handle the entire creative workflow with significant cost savings and productivity gains, allowing strategists to rapidly prototype a wide array of campaign variants."
AI is revolutionizing digital advertising in China by automating content creation with unparalleled efficiency. Generative tools produce ad scripting, visuals, and other creative assets, enabling end-to-end handling of the creative workflow. Automation yields significant cost savings and measurable productivity gains for agencies and brands. Strategists can rapidly prototype many campaign variants, accelerating testing and optimization cycles. Faster iteration supports personalized and targeted campaigns at scale while reducing resource demands. Adoption of AI-driven creative systems reshapes campaign development timelines and budget allocation across the advertising ecosystem.
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