"Marketing budgets have stabilized but are insufficient for many CMOs, as 59% lack the budget needed to execute strategies amidst looming budget cuts."
"CMOs are leveraging AI to optimize campaign performance, automate tasks, and enhance productivity, with 49% reporting improved efficiency in time and costs."
The Gartner 2025 CMO Spend Survey reveals that marketing budgets have flat-lined at 7.7% of revenue, leaving many CMOs unprepared for potential budget cuts due to economic pressures. While a slight improvement has been noted with 59% of CMOs feeling budget constraints, they are increasingly relying on AI technology to enhance productivity and campaign efficiency. With paid media still dominating spendingâ30.6% of marketing budgetsâmany CMOs are expected to streamline agency relationships and reduce employee numbers to cope with cost challenges, raising focus on improving ROI through technological advancements.
#marketing-budgets #cmo-spend-survey #economic-impact #artificial-intelligence #productivity-improvements
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