Media industryfromDigiday5 days ago'A conscious decision': Agencies still choose to go to Cannes amid economic uncertaintyDespite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromThe Drum3 weeks agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
Media industryfromDigiday5 days ago'A conscious decision': Agencies still choose to go to Cannes amid economic uncertaintyDespite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromThe Drum3 weeks agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
Marketing techfromMarTech3 weeks agoCMOs brace for cuts as marketing budgets stay flat | MarTechCMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing techfromAdweek3 weeks agoMarketing Budgets Remain Constrained Amid Economic UncertaintyCMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industryfromExchangewire1 month agoIPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four YearsMarketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
Media industryfromWWD3 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday1 month agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Media industryfromWWD3 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday1 month agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Marketing techfromDigiday3 months agoRise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
