#marketing-budgets

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fromForbes
1 day ago

Why 2026 Demands Fluid Communications Budgets-And How To Prepare

Communications can no longer rely on rigid quarterly plans or static message calendars. The most resilient organizations are building what can be called "adaptive communications"-a system that continuously learns from audience signals, cultural shifts and algorithmic trends. To plan effectively, you should: Structure modular budgets that can be reallocated across earned, owned and paid channels depending on performance. Embed data interpretation into day-to-day operations so that insights directly shape messaging.
Marketing tech
Social media marketing
fromSfgate
1 week ago

How B2B Influencers Are Shaping the Future of Marketing

B2B influencer marketing is rapidly growing as brands invest in authentic creators to reach decision-makers through engagement, not follower count.
Marketing tech
fromAdExchanger
1 week ago

Why Don't Marketers Demand Better?; Attack of the Job-Killing Robots | AdExchanger

Marketers control budgets and could force industry improvements, but they often prefer talk over using dollars to drive practical change.
Marketing
fromMarTech
1 month ago

IAB cuts ad forecast as tariffs take a bite out of spending | MarTech

Tariffs and broader economic headwinds are lowering U.S. digital ad growth forecasts and pushing marketers to favor flexibility and short-term performance.
Marketing
fromAdExchanger
2 months ago

Why Big Brand Price Increases Will Flatten Ad Budgets | AdExchanger

Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.
Marketing
fromThe Drum
3 months ago

IPA Bellwether Q2 2025: Ad spend bounces back, favoring 'short-term' channels

Marketing budgets are increasing, signaling a positive shift in confidence despite ongoing economic concerns.
fromClickUp
4 months ago

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.
There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
Media industry
fromDigiday
5 months ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
Marketing tech
fromThe Drum
5 months ago

As CMO belts tighten, agencies are turning again to outcome-based pricing

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
Marketing tech
fromMarTech
5 months ago

CMOs brace for cuts as marketing budgets stay flat | MarTech

CMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing tech
fromAdweek
5 months ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industry
fromExchangewire
6 months ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

Marketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
Marketing tech
fromDigiday
6 months ago

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.
Other marketing channels are seeing increased budget allocations compared to retail media.
Brands are cautious in their retail media investments amid rising costs.
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