Why 3 consumer brand founders turned to AI to compete with bigger players
AI lets solo founders in food and beauty perform tasks of larger teams, reducing learning curves and enabling competitive marketing, research, and strategic decisions.
Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs' | Fortune
Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs' | Fortune
Insider buying can signal undervaluation, offering potential buying opportunities, but investors should conduct independent research before acting on insider transactions.
How Poppi's Ellsworth turned TikTok buzz into a $2B brand
Poppi grew from farmers-market prebiotic sodas to a nearly $2 billion PepsiCo acquisition through early TikTok community-building and risk-managed cultural marketing.
Why Big Brand Price Increases Will Flatten Ad Budgets | AdExchanger
Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.