Compass is currently facing criticism from organized real estate, including the NAR and multiple listing services, regarding its innovative three-phase marketing strategy. CEO Reffkin emphasizes that this noise represents a significant challenge, as it threatens the established power of these organizations over listing inventories. His vision centers on providing home sellers with greater marketing flexibility and restoring agent visibility in listings. The success of agents like Esteban Gomez, who set a record price using Compass' tools, showcases the potential benefits of this approach for revolutionizing real estate sales.
In the past, the noise surrounding Compass included criticisms of its technology and its lack of profitability, but much of today's noise is related to Compass' three-phase marketing plan.
Organized real estate benefits from controlling your inventory. If they don't have your inventory, it puts their business model at risk. This is the most important moment in real estate history.
As Reffkin looks to the future, he said he has two goals in mind: allowing home sellers to have the choice of when, where and how their homes are marketed.
To illustrate how the three-phase marketing plan is helping agents, Reffkin highlighted the story of Esteban Gomez, a Compass agent in Tribeca, New York, who recently set a price record for Tribeca.
Collection
[
|
...
]