"Amazon is opening its advertising platform to AI agents with a new integration layer aimed at simplifying how advertisers and ad tech partners connect automated tools to its systems. At the IAB Annual Leadership Meeting, the company unveiled the open beta of its Amazon Ads Model Context Protocol (MCP) Server, which lets AI agents interact with Amazon Ads through a single, standardised connection eliminating the need for bespoke integrations for each workflow."
"Uber Technologies has returned to Macau, launching its ride-hailing service in the city known for its casinos, marking the company's first foray into a new Asian market in several years. The platform allows users to book and pay for taxi rides in multiple languages, while also offering a cross-border limousine service connecting Macau and Hong Kong, with journeys required to be scheduled at least 24 hours in advance."
Amazon is opening its advertising platform to AI agents with a new integration layer, launching the open beta of the Amazon Ads Model Context Protocol (MCP) Server to let AI agents interact with Amazon Ads through a single, standardized connection that removes the need for bespoke integrations. The rollout includes bundled "tools" that consolidate multiple advertising actions into single workflows, allowing agents to execute steps with a single conversational prompt and reduce cognitive load on campaign management. Uber relaunched in Macau with multilingual taxi bookings and a cross-border limousine to Hong Kong, while Publicis Groupe closed 2025 with strong organic growth.
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