#ad-tech-integration

#ad-tech-integration

Pro forma revenue (trailing twelve months) -- $6.2 billion generated by the combined fuboTV (NYSE:FUBO) and Hulu Live businesses in North America. Pro forma subscribers (period end) -- 6.2 million in North America, establishing the company as the second largest digital MVPD in the United States. Pro forma adjusted EBITDA (trailing twelve months) -- $77.9 million. North America pro forma revenue (Q1 2026) -- $1.68 billion, up 6% year over year.

Pro forma revenue (trailing twelve months) -- $6.2 billion generated by the combined fuboTV (NYSE:FUBO) and Hulu Live businesses in North America. Pro forma subscribers (period end) -- 6.2 million in North America, establishing the company as the second largest digital MVPD in the United States. Pro forma adjusted EBITDA (trailing twelve months) -- $77.9 million. North America pro forma revenue (Q1 2026) -- $1.68 billion, up 6% year over year. North America pro forma net loss (Q1 2026) -- $46.4 million, a significant improvement from $130.4 million year over year.

The Roku Ads API is intended to serve two different kinds of developers, said Hamilton. First, there are the ad tech partners that want to build on top of Roku's technology to create new CRM and CDP tools for advertisers. Then, there are the advertisers and brands themselves, which can incorporate Roku's tech directly into their own systems for measurement, reporting and campaign management.