"In every industry there'll be a percentage of companies that figure [AI] out, then a large percentage of companies that don't. And I think the economic upside to figuring it out makes for such a big competitive gap."
The Digiday+ Research report on AI applications finds that marketers are significantly increasing their investment in AI technology, with adoption rates rising from 44% in 2022 to 86% in 2025. This trend is accompanied by the appointment of chief AI officers by both brands and agencies, reflecting the growing importance of AI in marketing strategies. Consumer adoption of AI is also on the rise, with brands using AI in consumer-facing applications like personalized deals and chatbots to assist customers in making choices.
Read at Digiday
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