Recent shifts in advertising budgets show that major brands are reallocating funds from The Trade Desk to Amazon's demand-side platform (DSP). Key factors for this shift include lower fees, improved interface, better measurement visibility, and exclusive content such as live sports. A notable example includes a global auto brand reallocating $80 million, since they can now directly sell vehicles through Amazon. PMG noted that 80% of its clients have transitioned significant CTV budgets to Amazon. Meanwhile, while The Trade Desk reports robust growth, advertisers see Amazon's advantages in cost and reach as compelling.
Advertisers are shifting millions of dollars in ad budgets from The Trade Desk's DSP to Amazon's, driven by lower fees and improved user experience.
One global auto brand moved $80 million in ad spend to Amazon's platform, partly because they can now sell cars directly on Amazon.
80% of PMG's clients transitioned tens of millions in CTV budgets to Amazon's DSP in the past year, highlighting a significant industry shift.
Amazon's ad revenue grew 18% year-over-year to $13.9 billion in Q1, reflecting its increasing dominance in the advertising space.
Collection
[
|
...
]