"Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico. Those countries join the U.S., Canada, Australia and New Zealand as markets where advertisers can buy ads in the app, though not all markets are equal. In the U.S., for instance, capabilities are more advanced and advertisers can reach logged-out users as well as logged-in users."
"Moreover, they can do that themselves after the platform opened up access to its self-serve ads manager earlier this week to U.S. advertisers of all sizes - restricted categories aside. "We're excited to begin expanding the ChatGPT ads pilot into additional regions following strong interest from businesses looking to reach users in a more conversational, intent-driven environment," said Dave Dugan, head of global ads solutions at OpenAI."
""As we expand thoughtfully, we're focused on learning what works best for users and advertisers in each region while staying grounded in the principles that matter most to us: answer independence, privacy, and user control." The geographic push is the latest in a run of moves from OpenAI. In the past six weeks alone it has hired an ads boss, unveiled ad tech partnerships, launched measurement infrastructure, reduced pricing and launched its ads manager."
""I think they want to get as much data at this point to know as much as they can around engagement, what works, what doesn't work, what actually gets clicks or doesn't, and the type of content they can push and give preference over," said Jai Amin, chief solutions officer, media activation at Jellyfish."
OpenAI is testing ads in ChatGPT across the U.K., Brazil, Japan, South Korea, and Mexico, following earlier availability in the U.S., Canada, Australia, and New Zealand. Advertisers can buy ads in the app, but capabilities vary by market. In the U.S., advertisers can reach both logged-out and logged-in users, and they can manage campaigns themselves through a self-serve ads manager opened to U.S. advertisers of all sizes, excluding restricted categories. OpenAI plans to expand thoughtfully to learn what works for users and advertisers in each region while adhering to answer independence, privacy, and user control. The rollout follows recent ad-related moves including hiring, ad tech partnerships, measurement infrastructure, pricing changes, and launching the ads manager.
Read at Digiday
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