Meta has initiated a significant monetization strategy for WhatsApp, launching ads in the Updates tab aimed at its 1.5 billion daily users. This move, described as WhatsApp's most significant monetization push to date, comes as Meta seeks to transform the messaging app into a revenue-generating platform. Alongside ads, WhatsApp will also offer paid subscriptions for Channels, allowing users to access exclusive content. Importantly, ads will not disrupt private chats, as Meta reassures users about privacy concerns.
"We've been very deliberate about building this Updates tab, which is an optional space within WhatsApp. We've really been thinking about how we can give people a space to go discover things that they're interested in."
"Meta's most significant monetization push in WhatsApp's history is being framed as the next major pillar of the company's business, alongside Facebook and Instagram."
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