Google announced the release of version 20 of the Google Ads API, highlighting new features such as Demand Gen ad_network_type reporting, campaign-level negative keywords for Performance Max, and enhanced conversion reporting capabilities. Users are required to upgrade their client libraries to access these updates. Additionally, the full change log indicates numerous improvements across asset group metrics and segmentation. With plans for two more major releases slated for 2025, Google emphasizes the importance of transitioning from the deprecated AdWords API to ensure ongoing support and updates.
Google has released version 20 of the Google Ads API, introducing new features for reporting, campaign management, and upcoming updates expected in 2025.
The updated client libraries and code examples will be published next week, and users must upgrade their client libraries to utilize the new features.
The release schedule has shown consistent improvements, indicating a strong commitment to enhancing the API's capabilities, including new metrics and campaign features.
With the sunsetting of the AdWords API, users are encouraged to transition to the new Google Ads API for continued support and functionality.
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