""We are thrilled to make this partnership public, as it has been in the making for quite some time. GumGum's strong presence in the U.S. market perfectly complements ShowHeroes' unrivaled global footprint in the video and CTV space. Hence, this collaboration manifests a significant opportunity for us to expand our activities," said Ilhan Zengin, CEO of ShowHeroes."
""We are very excited to tap into ShowHeroes' video expertise and offer their exclusive supply. Brands and agencies will benefit from this partnership as we provide access to premium video inventory," stated Phil Schraeder, CEO of GumGum."
GumGum and ShowHeroes have formed an exclusive global partnership, focusing on the U.S. market. This collaboration allows GumGum's advertisers to access ShowHeroes' premium video inventory, reaching over 2 billion unique users monthly. Advertisers can utilize both In-Stream and Out-Stream video formats through managed services, with immediate direct and programmatic booking options. The partnership leverages GumGum's Verity™ platform, which ensures optimal contextual targeting and brand safety by analyzing videos frame-by-frame.
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